Fresh Digital
Brand concepts
Three directions for a Bendigo water carting business, all in blue. Each mark is built to work on a tanker, a work shirt and a website header. These are concepts for review, not a finished lockup.
ABDA runs two tankers, 18,000 L and 19,000 L, across Bendigo and the surrounding area. The same thinking can be carried across to Abda Earthmovers, the earth moving division run by Mark Skate, if you want the two businesses to feel like one family.
Concept 01
A clean, modern mark built around a simplified side-profile tanker. The truck stays readable at small sizes, and a water drop sits in the tank so the work is clear at a glance.
Concept 02
A bold monogram that puts a geometric water drop and the letter A at the centre of the brand. It holds up as an app icon, a cap badge or a social avatar, and pairs with a strong, compact wordmark.
Concept 03
A heritage emblem for a local Bendigo operator people already trust. Twin rings, arc lettering and a formal wordmark give it a regional, established feel, ready for a tanker door or a work shirt.
